NEW LIGHTING ENHANCES OLD-FASHIONED CUSTOMER SERVICE AT WEBSTER PHARMACY

ALAMEDA, Calif., September 1, 2005 — When it comes to the old-versus- new debate, most people realize that using the best of each is the wisest course. That is particularly apparent on Webster Street, where a new streetscape includes exquisite, antique-looking lampposts among other elements that remind us of an earlier era, while incorporating the latest technologies and materials.

The best of old and new is also apparent at one of the longest-running businesses on Webster Street, Webster Pharmacy. "There's been a pharmacy here, at this place, since the 1920s," says owner Ed Clark. The drugstore's longevity can be directly attributed to an emphasis on service. In addition to taking care of the community's drugstore and pharmacy needs, it also serves as an Alameda Power & Telecom payment station, allowing customers to fill their prescriptions and pay their utility bills at the same time.

But Clark is always looking for new ways to serve his customers better, and a smart use of power and lighting has been an integral part of his plans. "I had been to a marketing conference where they talked about the things you can do to improve your business. At the top of the list was a store that was 'well lighted,'" he explains, "as in A Clean, Well-Lighted Place For Books," referring to the independent bookstore in San Francisco. Returning to Alameda, Clark contacted Alameda Power & Telecom. "They sent someone out to do an energy audit." Clark continued by recounting that this audit analyzed the potential for energy savings and the available rebate, as well as the improvement in light quality.

As a result, Clark retrofitted his store last fall with energy-efficient lighting. Old fixtures were replaced by T8 fluorescent lamps, electronic ballasts, and compact fluorescent bulbs. Inspired by the significant change made by the lighting, Clark instituted other changes too, adding music and air-conditioning for an entire store makeover.

The results have been easy on the eyes and the pocketbook. "There's more natural color in here, and the new lighting makes it easier to read," he says. Store employees are very happy about the changes, too. "Our employees feel better about it. When you're in a pleasant, cheerful working environment, you feel better, and that translates into better customer service, as well."

"In a few years, the energy savings alone will pay for the work done," he adds, "and it will sure save us more money over time." In addition to the rebate from Alameda Power & Telecom of $558, Clark also saves about 3,500 kilowatt-hours per year, or roughly $500 annually, in electricity costs.

Stop in and see Ed at the Webster Pharmacy, located at 1553 Webster Street in Alameda. It's a great way to see a bright idea (pun intended) in action.

For more information on Alameda Power & Telecom's free energy audits and rebate programs, please call 748-3947 or visit our Commercial Rebates and Financial Assistance page.