NEWS INFORMATION

ALAMEDA POWER & TELECOM PRESENTS PLAYBALL! WORLD PREMIERE

ALAMEDA, Calif., January 12, 2004 - Alameda Power & Telecom is proud to sponsor the world premiere of "PlayBall! - Alameda's Sandlot Saga."

The documentary film, produced and directed by Alameda native Kin Robles, will debut at the Auctions By The Bay Art Deco Movie Palace at Alameda Point on Thursday, January 22, at 8:00 p.m.

Tickets cost $10 and include both the showing and a reception at 7:00 p.m., preceding the film. All ticket proceeds support Alameda's Friends of the Parks. Reservations can be made by phone at 747-PLAY.

PlayBall! is the story of a simpler time when kids played baseball for the sheer love of the game. Using photographs and rare home movies - some never before seen by the public - the story of a tee shirt league that embodied community ideals is brought to life. Interviews with the players who formed lifelong friendships and the coaches who set impressions to last a lifetime uncover what has made the Alameda Recreation and Park (ARPD) baseball program so remarkable.

PlayBall! chronicles the players, park directors, fields, uniforms, and countless memories from a model recreation program that few cities across the country have replicated. Both episodes of the two-part series paint a fascinating portrait of dedication, accomplishment, and joy that has made playing in the ARPD baseball program an unforgettable experience.

The production of PlayBall! was a labor of love for Executive Producer Kin Robles of Red Bridge Media. "The ARPD impacted so many young lives, including my own. To this day, I can't drive by Alameda's baseball diamonds and not be whisked back to a summer day decades ago. We lived for the parks and to play baseball."

More information is available at www.alamedatv.org.