FOR IMMEDIATE RELEASE

ALAMEDA POWER & TELECOM PRESENTS
THE WORLD PREMIERE OF
"ESCAPE FROM DIABETES"

ALAMEDA, Calif., August 7, 2004 - Alameda Power & Telecom is proud to sponsor another world TV premiere, "Escape From Diabetes!"

In May 2004, Brian Friedman swam the cold, treacherous waters from Alcatraz to San Francisco - while handcuffed.

While much of the Bay Area media had limited coverage of the event, Alameda TV's Channel 31 produced another exclusive film that tracks Friedman from his preparation and training through the actual day of the swim. This unique production also covers the escalation of diabetes in America today, what can be done to combat it, and ways that viewers can become involved in the fight.

The initial showing of Escape from Diabetes will be aired on Wednesday evening, August 18, at 7:30 p.m. on Alameda TV's Channel 31. There will be encore showings on Wednesday throughout September.

Friedman performed the feat in an effort to raise awareness of the epidemic of diabetes. He explained, "People afflicted with diabetes feel like they are shackled - possibly for the rest of their lives - by the disease. I swam to prove that even the impossible can be overcome with education, awareness, training, and exercise."

Alameda TV's Public Access Channel 31 provides cable television public and community programming produced or sponsored by Alameda residents and organizations.

More information about the program is available at www.alamedatv.org. More information on diabetes is available at www.diabetes.org.